Apple (AAPL) Stock News and Forecast: Why is Apple stock falling?


  • Apple stock collapses on Friday on App Store headwinds.
  • AAPL falls over 3% to $148.97 on EPIC Games ruling.
  • US Judge hits stock on ruling in Epic Games saga.

Apple stock fell on Friday, quite sharply, given the recent strength in the stock. Apple had hit all-time highs in the earlier part of the week, but a ruling from a US judge on Friday appears to be the catalyst for sending the shares tumbling. US District Judge Yvonne Gonzalez Rogers ruled in the case. The ruling will mean Apple has to likely allow app developers to use alternative payment systems, but the ruling does not push Apple to allow app developers to use their own payment systems and the ruling also allows Apple to still charge commission on its own payments systems, according to Reuters. Epic Games said it would appeal the ruling with Epic CEO Judith Faulkner saying the ruling "isn't a win for developers or [the] consumer."

The ruling potentially opens up further challenges rather than putting any issues to bed. Match Group CEO Shar Dubey said, "Apple and Google's monopolistic practices will only end when we bring our laws into the digital age, as South Korea did last week."-Reuters. The judge said, "Apple is not an antitrust monopolist in the submarket for mobile gaming transactions" but that "Apple's conduct in enforcing anti-steering restrictions is anti-competitive." The judge also awarded Apple damages equal to 30% of the revenue that EPIC Games collected from users in the Fortnite app on IOS through Epic direct payment since August 2020, according to Reuters. Apple says it "remains committed to ensuring the app store is a safe and trusted marketplace that supports a thriving developer community

Apple 15 min chart

Apple key statistics

Market Cap $2.5 trillion
Enterprise Value $2.3 trillion
Price/Earnings (P/E) 29

Price/Book

38
Price/Sales 9
Gross Margin 41%
Net Margin 25%
EBITDA $112 billion
52 week low $103.10
52 week high $151.68
Average Wall Street rating and price target

Buy $166.7

 

Apple stock forecast

We now have three days of losses in a row for Apple stock, which has occurred just after the stock made all-time highs on Tuesday last week. The move though has been sharp and taken Apple back into a strong support zone in volume terms. As we can see from the daily chart below, there is a lot of volume around the $146 to $148 area, and this will likely provide some support. We see from here until $144.50 as a bounce zone or a potential buy-the-dip zone with a stop just under $144.50. Breaking $144.50 brings Apple into a light volume zone, meaning a break will likely accelerate to $134.

Now FXStreet is neutral on the stock but as mentioned traders can try buying dips in this zone. The view turns bullish if Apple breaks above $154. We turn bearish on a break of $144.50.

Share: Feed news

Information on these pages contains forward-looking statements that involve risks and uncertainties. Markets and instruments profiled on this page are for informational purposes only and should not in any way come across as a recommendation to buy or sell in these assets. You should do your own thorough research before making any investment decisions. FXStreet does not in any way guarantee that this information is free from mistakes, errors, or material misstatements. It also does not guarantee that this information is of a timely nature. Investing in Open Markets involves a great deal of risk, including the loss of all or a portion of your investment, as well as emotional distress. All risks, losses and costs associated with investing, including total loss of principal, are your responsibility. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of FXStreet nor its advertisers. The author will not be held responsible for information that is found at the end of links posted on this page.

If not otherwise explicitly mentioned in the body of the article, at the time of writing, the author has no position in any stock mentioned in this article and no business relationship with any company mentioned. The author has not received compensation for writing this article, other than from FXStreet.

FXStreet and the author do not provide personalized recommendations. The author makes no representations as to the accuracy, completeness, or suitability of this information. FXStreet and the author will not be liable for any errors, omissions or any losses, injuries or damages arising from this information and its display or use. Errors and omissions excepted.

The author and FXStreet are not registered investment advisors and nothing in this article is intended to be investment advice.

Trading Pro
Read review
Pepperstone
Read review
Trading Pro
Read review
Pepperstone
Read review

Recommended content


Recommended content

Editors’ Picks

EUR/USD attacks 1.0800 ahead of EU inflation data

EUR/USD attacks 1.0800 ahead of EU inflation data

EUR/USD is battling 1.0800 in the early European session on Tuesday, undermined by the latest US Dollar bounce. Traders keenly await the EU inflation data and the US jobs survey for further impetus as US President Trump's 'reciprocal tariffs' announcement looms on Wednesday. 

EUR/USD News
GBP/USD treads water above 1.2900 ahead of US data, tariffs

GBP/USD treads water above 1.2900 ahead of US data, tariffs

GBP/USD is trading on the defensive while holding above 1.2900 in Tuesday's European trading. The pair loses ground amid a modest US Dollar uptick as traders resort to repositioning in the lead-up to the top-tier US economic data releases and Wednesday's tariffs announcements. 

GBP/USD News
Gold price eases from record high; bullish bias remains amid worries over Trump's tariffs

Gold price eases from record high; bullish bias remains amid worries over Trump's tariffs

Gold price retreats slightly after touching a fresh all-time high on Tuesday as bulls pause for a breather and opt to wait for US President Donald Trump's reciprocal tariffs announcement. Adding to this, a positive tone around the Asian equity markets also acts as a headwind for the commodity amid overbought conditions on the daily chart.

Gold News
PEPE could rally to double digits if it breaks above its key resistance level

PEPE could rally to double digits if it breaks above its key resistance level

Pepe memecoin approaches its descending trendline, trading around $0.000007 on Tuesday; a breakout indicates a bullish move ahead. Moreover, PEPE's long-to-short ratio supports a bullish thesis as bullish bets among the traders reach the highest over a month.

Read more
Is the US economy headed for a recession?

Is the US economy headed for a recession?

Leading economists say a recession is more likely than originally expected. With new tariffs set to be launched on April 2, investors and economists are growing more concerned about an economic slowdown or recession.

Read more
The Best brokers to trade EUR/USD

The Best brokers to trade EUR/USD

SPONSORED Discover the top brokers for trading EUR/USD in 2025. Our list features brokers with competitive spreads, fast execution, and powerful platforms. Whether you're a beginner or an expert, find the right partner to navigate the dynamic Forex market.

Read More

Forex MAJORS

Cryptocurrencies

Signatures

Best Brokers of 2025