How white label crypto solutions help startups enter the crypto market

The cryptocurrency market offers remarkable business opportunities. Digital assets are expected to reach 1 billion users by 2030, and companies across the globe are increasingly incorporating Bitcoin and other digital assets into various aspects of their operations.

However, the infrastructure for digital assets is notoriously hard to develop. In addition to months or years of building your own product, you may also get stuck for years in a tedious licensing process. 

White label solutions allow any business to enter the ever-evolving crypto market in just a few weeks, avoiding the hassle of development and licensing. These ready-made infrastructure solutions, provided by established crypto businesses, give anyone the opportunity to launch their own product with a comparatively low investment — and start earning months earlier than if it were developed from scratch.

Why adopt cryptocurrency today? 

The adoption of cryptocurrency is increasing among all age groups. Research indicates that 46% of millennials in countries like the United States, Japan, China, and Germany possess digital assets. This demographic is arguably the most economically active and financially stable, making up a significant portion of the audience for most IT and cryptocurrency platforms. As for Generation Z, the crypto-native generation poised to shape the future of the global economy, digital assets are already their most prevalent form of investment.

Today, many users choose whether to use a product or not based on whether it has crypto features. Such functionality remains relatively uncommon, and companies that adopt it seize the opportunity to cultivate an innovative image. It's a compelling way to differentiate from competitors because pretty soon, incorporating cryptocurrency operations may become essential. Fintech businesses that neglect digital assets risk falling behind.

This trend extends beyond small and medium-sized enterprises — several major traditional financial institutions are already in the process of adopting cryptocurrencies. For example, Raiffeisen Bank is getting ready to offer crypto services, while PayPal — a payments platform that allowed its customers to store and exchange cryptocurrencies last year — is already launching its own stablecoin. 

How the crypto market is changing – And why it matters

New platforms offering services exclusively for the crypto audience emerge daily. In addition to traditional crypto wallets and exchanges, versatile solutions at the intersection of fiat and crypto are gaining traction, providing tools for earning passive income from crypto holdings. They are becoming popular thanks to well-familiar banking mechanics such as savings accounts combined with increased yield rates offered by crypto.

However, one of the key trends is that fewer projects are developing their solutions entirely from scratch. Building your own crypto exchange takes several months. And if you are launching a crypto bank and want to achieve seamless integration of crypto and fiat, you need to spend months or even years on licensing in numerous jurisdictions.

The same applies to traditional fintech businesses that embrace crypto features. Developing and licensing them independently is expensive and time-consuming. Those who can roll out a solution to the market quickly gain an advantage.

White label solutions – How to launch a crypto platform with minimum development

For startups looking to minimize their time to market, white label products are a go-to solution. They consist of pre-built software that one company allows another to use, based on a revenue share model.

White label solutions allow you to launch a new crypto platform or add crypto features to your already operating business. These tools are flexible — despite the software being developed by another firm, you have the freedom to use your own design and branding and add any available features at your discretion. You only guide the process of building a new platform or adding new tools to your business — the white label provider handles all development, technical, and customer support.

This method helps maintain low development expenses and demands less technical expertise.

What crypto features you can launch with a white label tool

Once you launch your crypto operations with a white label, your customers will be able to:

• Store and exchange cryptocurrencies. 

• Buy and sell digital assets for fiat money. 

• Earn passive income in crypto-powered interest accounts. 

• Get a crypto-powered VISA card that allows customers to spend their digital coins worldwide.

• Make instantaneous transfers from the crypto wallet to the bank account using IBAN/SWIFT and vice versa.

• Take a crypto-backed loan.

• Earn more from inviting their friends via the referral program.

It is not only easier to launch a crypto platform with a white label — it also demands much less effort to run it. A decent white label provider offers the following services:

• Fully compliant KYC/AML procedures that offer an easy flow for the users and mitigate financial risks.

• A license for virtual assets operations that lets you legally operate across the globe.

• A full-cycle support that helps you deploy the infrastructure and deal with the issues when it goes live.

Some white label solutions offer only some of these features, while others provide a complete list, allowing you to build an entire crypto bank. For example, Vault lets you launch your versatile crypto platform in under 30 days — or enhance your business with some of the features above in a few weeks. This brings Vault's customers a positive net profit over the course of several months and pays off completely within a year. 

When choosing a white label provider, it's essential to understand how well its software has been tested in real-life conditions. Vault enables you to establish the infrastructure of Choise.com — a crypto service offering crypto banking operations to over 1 million customers since 2017.

The time matters 

Time is becoming a crucial factor in the competition among crypto projects. Those who launch earlier get a better chance to capture a larger market share. This is particularly relevant in anticipation of the Bitcoin halving expected in April 2024 — an event historically followed by a substantial cryptocurrency market upswing within several months.