A provocative new advertising campaign from cryptocurrency exchange OKX challenges traditional finance and Web3 competitors by calling for a rewrite of current financial and digital systems.

The company released its latest production-quality advert, which subtly aims at the American exchange Coinbase and the broader traditional finance (TradFi) space. In an in-depth interview with Cointelegraph, OKX chief marketing officer Haider Rafique outlined the exchange’s belief that blockchain-enabled technology is imperative in rebuilding financial infrastructure and empowering digital ownership.

Under Rafique’s tenure, OKX has embarked on high-profile partnerships and bold advertising campaigns with the likes of Manchester City and the McLaren Formula1 team, exposing cryptocurrencies and Web3 offerings to massive audiences around the world.

Bitcoin (BTC $27,490) struggled to recover from fresh losses on May 11 as a false alarm over United States government sales spooked markets.

Chart

BTC/USD 1-hour candle chart (Bitstamp). Source: TradingView

Analysts deny US government BTC sales

Data from Cointelegraph Markets Pro and TradingView showed BTC/USD circling $27,400 at the time of writing.

The pair had seen a flash sell-off the day prior, briefly taking it to $26,850 after claims that confiscated BTC held by the U.S. government was being sold off.

This was subsequently disproved, but for already sensitive crypto markets, the damage was done.

Among traders, Jackis described the local lows as a “scam” move, while forecasting lower levels to come.

“When the move feels like a scam and trades likes a scam then treat it like it,” he tweeted.

I do expect a breakdown lower sooner or later. I'm not yet sure how deep but prepared to act quickly if neccessary.

Fellow trader Anbessa also confirmed that he was looking for further downside, like various others focusing on a target zone around the $25,000 mark.

Financial commentator Tedtalksmacro meanwhile called May 10 “just another day in crypto.”

In a Twitter summary of the day’s events, he added that U.S. inflation data had delivered for risk asset bulls, implying ongoing declines to come in the next few months.

Next-block Bitcoin fee dips under $2

In a silver lining for Bitcoiners, the past 24 hours saw a major shift in on-chain transaction fees, these deflating considerably after reaching levels which had caused widespread uproar.

Live numbers from Mempool.space had next-block fee rates at 47 satoshis per byte at the time of writing, or just $1.80.

According to data from monitoring resource BitInfoCharts, even on May 10, the average fee had fallen below $15 — a drop of over 50% versus the day prior.

Reacting, Checkmate, lead on-chain analyst at Glassnode, took to task those who had called for code-changing measures to prevent fees from rising so heavily in future.

As Cointelegraph reported, fees had surged as a result of ordinals inscriptions greatly increasing on-chain activity and demand for block space.

“24hrs later, the average fees paid per block has returned to ~1.0 $BTC per block. Imagine arguing to change Bitcoin rules for a short-term fee spike due to people using the chain in ways you don't agree with,” he tweeted alongside a chart.

Trying to change the rules is the attack, not the inscriptions.

Bitcoin

Bitcoin  Average Fee Paid Per Block chart. Source: Checkmate/ Twitter


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