- Walmart has announced the debut of two metaverse experiences on Roblox, Walmart Land and Walmart’s Universe of Play.
- Walmart Land will deliver entertainment products to 52 million Roblox users worldwide.
- Walmart has joined giants like Nike, Ralph Lauren and American Eagle Outfitters with the metaverse initiative on Roblox.
Walmart has joined the league of fashion and retail giants in the Roblox metaverse. In its latest push, Walmart announced the launch of two metaverse experiences on the massive multiplayer game system.
Also read: Shiba Inu: This is what happens when Ethereum whales move 4.35 trillion SHIB
Walmart’s metaverse push through Roblox
Walmart announced its foray in the metaverse with “Walmart Land” and the “Universe of Play,” two new experiences on Roblox, an online gaming platform and game creation system developed by Roblox Corporation. The two virtual worlds are geared at young Walmart customers and Roblox players will be able to collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend live concerts, win fashion competitions and more.
Walmart’s break into metaverse is its first experiment with the virtual world as the retail giant eyes next generation Alpha and Gen Z shoppers. Previously Walmart experimented with AI-powered virtual try-on technology.
The retail giant will allow Roblox users to redeem their coins and badges to purchase merchandise for their avatars. According to the announcement, the Land will include three different experiences: Electric Island, House of Style, and Electric Fest. The “Universe of Play” will encompass immersive games, rewards and virtual adventures.
William White, CMO of Walmart US was quotes as saying:
This is another step of reaching our customers in unexpected ways and in the places where they’re spending their time. We are excited to be one of the first major retailers to do this.
Major retailers on Roblox metaverse include Nike with its Nikeland, American Eagle Outfitters and Ralph Lauren. White believes Walmart’s initiative is just another example of how the brand reimagines unique and innovative ways to engage with customers.
Why Walmart’s entry in the metaverse matters
Large brands and institutions’ foray in the metaverse drives the adoption of digital art and collectibles. Tech giant Apple’s embrace of NFT sales through its App Store and Walmart’s push in the metaverse through Roblox are milestone events driving the adoption of digital collectibles for next generation users.
Information on these pages contains forward-looking statements that involve risks and uncertainties. Markets and instruments profiled on this page are for informational purposes only and should not in any way come across as a recommendation to buy or sell in these assets. You should do your own thorough research before making any investment decisions. FXStreet does not in any way guarantee that this information is free from mistakes, errors, or material misstatements. It also does not guarantee that this information is of a timely nature. Investing in Open Markets involves a great deal of risk, including the loss of all or a portion of your investment, as well as emotional distress. All risks, losses and costs associated with investing, including total loss of principal, are your responsibility. The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of FXStreet nor its advertisers. The author will not be held responsible for information that is found at the end of links posted on this page.
If not otherwise explicitly mentioned in the body of the article, at the time of writing, the author has no position in any stock mentioned in this article and no business relationship with any company mentioned. The author has not received compensation for writing this article, other than from FXStreet.
FXStreet and the author do not provide personalized recommendations. The author makes no representations as to the accuracy, completeness, or suitability of this information. FXStreet and the author will not be liable for any errors, omissions or any losses, injuries or damages arising from this information and its display or use. Errors and omissions excepted.
The author and FXStreet are not registered investment advisors and nothing in this article is intended to be investment advice.
Recommended Content
Editors’ Picks
Is Altcoin Season here as Bitcoin reaches a new all-time high?
Bitcoin reaches a new all-time high of $98,384 on Thursday, with altcoins following the suit. Reports highlight that the recent surge in altcoins was fueled by the victory of crypto-friendly candidate Donal Trump in the US presidential election.
Shanghai court confirms legal recognition of crypto ownership
A Shanghai court has confirmed that owning digital assets, including Bitcoin, is legal under Chinese law. Judge Sun Jie of the Shanghai Songjiang People’s Court shared this opinion through the WeChat account of the Shanghai High People’s Court.
BTC hits an all-time high above $97,850, inches away from the $100K mark
Bitcoin hit a new all-time high of $97,852 on Thursday, and the technical outlook suggests a possible continuation of the rally to $100,000. BTC futures have surged past the $100,000 price mark on Deribit, and Lookonchain data shows whales are accumulating.
Shiba Inu holders withdraw 1.67 trillion SHIB tokens from exchange
Shiba Inu trades slightly higher, around $0.000024, on Thursday after declining more than 5% the previous week. SHIB’s on-chain metrics project a bullish outlook as holders accumulate recent dips, and dormant wallets are on the move, all pointing to a recovery in the cards.
Bitcoin: New high of $100K or correction to $78K?
Bitcoin surged to a new all-time high of $93,265 in the first half of the week, followed by a slight decline in the latter half. Reports highlight that Bitcoin’s current level is still not overvalued and could target levels above $100,000 in the coming weeks.
Best Forex Brokers with Low Spreads
VERIFIED Low spreads are crucial for reducing trading costs. Explore top Forex brokers offering competitive spreads and high leverage. Compare options for EUR/USD, GBP/USD, USD/JPY, and Gold.