FXStreet's Advertising Model: Trader-centric ads to power free, high-quality content

We believe advertisements can be useful to our audience. First, by highlighting services tailored to the traders’ interests, we uncover new solutions for their needs. Second, by funding FXStreet's mission, we can keep helping traders in their journey.

Advertising is the best model to ensure our services remain open and free to every trader in the world, but at the same time, it can generate incentives that are not aligned with our users. For that, and because keeping traders’ trust is critical for FXStreet, we are forthcoming in explaining how we collaborate with our advertisers. This transparency allows our audience to make fully informed decisions.

FXStreet offers various advertising models to partners, including display ads, sponsorships, broker listings, and custom solutions, including branded and sponsored content. These products allow brokerages and financial firms to reach FXStreet's large audience of traders.

The company clearly differentiates between independent content and branded materials.

Maintaining editorial independence

Every day, FXStreet’s editorial team works hard to guarantee the best market coverage and help traders make informed decisions, generating dozens of articles covering all sessions and multiple markets.

We are committed to the highest standards of editorial integrity. FXStreet's editorial content is produced independently by our team of market analysts, reporters and editors. In each article, you will find the author(s) of the content at the top. We guarantee that our in-house written news and analysis are free from any commercial interests.

Branded content and sponsored placements

On the other hand, FXStreet always prominently tag branded content as BRANDED or SPONSORED to identify that these articles and pages have been paid for by an advertiser, and differentiate them from editorial content.

While we strive to be comprehensive, the compensation we receive for publishing this type of content can influence the products, companies, or services we showcase and review. Compensation can be in the form of fixed fees – in exchange for exposure –, or variable fees – in exchange for metrics such as clicks or registrations.

By transparently disclosing this information, FXStreet ensures that its users understand the nature of the content they are consuming and can take that into account to make informed decisions about the products and services they choose to engage with.

A win-win-win model

FXStreet's advertising partnerships are crucial to its business model, allowing it to provide free, high-quality content. By balancing editorial independence and advertising needs, FXStreet maintains the trust and integrity of its platform, and aligns the interests of the company, its users and its advertisers.

Feel free to share your doubts and we will be happy to address them. You can contact us at [email protected].