Why more brokers are choosing white-label trading platforms in 2025

Launching a brokerage business usually comes with a lot of stress relating to research, financing, developing the trading platform, integrating other services, ensuring strong security, and complying with applicable laws.

However, the prevalence of white-labels has made this procedure much easier and more efficient. White-label trading platforms have become the go-to solution for new brokers, established businesses looking to scale up, and other financial institutions.

While you still need to make regulatory-compliant and customisation decisions, it is significantly simpler using turnkey solutions. Let’s explain how they work and what makes them the brokers’ best choice.

How white-label trading platforms work?

White-label trading platforms are pre-built infrastructures that allow brokers to offer financial services under their own brand. This solution supports unique branding development without creating a website or software from scratch.

As a broker, you buy the trading platform white-label license, customise it and configure the features to align with your objectives and offerings. These platforms are built and maintained by third-party developers, who handle the complex technical aspects and add the core functionalities of financial services.

Brokers can customise the platform with their own branding, including logos, colour schemes, and trading conditions, while the backend operations, such as order execution, liquidity management, and security, are managed by the provider.

White-label trading software often includes integrations with key services like payment gateways, CRM systems, risk management tools, and regulatory reporting features.

This approach enables brokers to focus on growing their client base rather than investing heavily in software development and maintenance.

Additionally, white-label platforms ensure brokers stay competitive by providing access to advanced trading tools, mobile applications, multi-asset trading capabilities, and other highly demanded functions.

As the demand for online trading services increases, more brokers turn to white label solutions as a cost-effective and efficient way to enter the market or expand operations.

Benefits of white-label trading software

The white-label technology offers numerous benefits for brokers looking to expand their business or establish a new platform. They come with a bunch of cost-effective, deployment-time, and flexibility advantages that brokers prefer. Let’s explore some of these features.

Industry trends

The online brokerage market is growing significantly. In 2024, the industry was estimated at $10.8 billion, and it is expected to reach $11.4 billion by the end of this year. Growing at around a 5.4% CAGR, the global online brokerage could expand to $17.4 billion by 2033.

The trends will encourage more businesses and operators to establish brokerage platforms to capitalise on these opportunities. However, developing custom software from scratch can take years, leading to lost chances.

Therefore, white-label solutions provide an immediate entry point, allowing brokers to launch and scale operations rapidly. With pre-built trading infrastructure, integrated services, and robust security, brokers can stay competitive in a fast-evolving financial landscape.

Technology access

Most white-label providers offer access to their technological ecosystem with seamless integrations that enhance brokerage options.

This may include connectivity with liquidity providers, payment processors, and customer relationship management systems, enabling brokers to operate more efficiently.

Additionally, pre-developed solutions often include risk assessment tools, advanced charting software, technical indicators, and AI-powered analytics. These integrations improve the overall trading experience by offering clients real-time market data, automated trading options, and smooth fund management.

This centralised approach eliminates the hassle associated with finding vendors for each supportive service and functionality, bundling multiple features at an affordable price and more simplified monitoring.

Faster time-to-market

Launching a brokerage from scratch involves extensive planning, programming, and compliance approvals. Additionally, finding and recruiting highly qualified professionals takes a long time. In total, the entire process can extend to months or even years.

However, white-label trading platforms eliminate these delays by providing a fully operational infrastructure that can be customised and deployed within a few days or weeks.

With a ready-made platform, brokers can seize market opportunities without lengthy development cycles, especially in the financial markets, where trends shift rapidly and early movers gain a competitive edge.

Cost-efficient

Developing a trading platform from scratch requires substantial investment in software development, coding applications, security and compliance, server maintenance, and workforce salaries.

These costs can accumulate quickly, leading to hundreds of thousands of dollars being spent on the project. Moreover, additional service upgrades can require more effort and additional expenses.

That’s why many brokers prefer WL solutions as a cost-effective alternative. Brokers usually pay a fixed fee or share revenue with the provider. In exchange, they get a fully functional trading infrastructure with needed integrations, maintenance, and technical support.

As such, brokers can allocate more resources to marketing, client acquisition, and customer support rather than IT development.

Less technical burden

Managing the technical side of a trading platform is complex and requires ongoing maintenance, security updates, and compliance with ever-changing regulations. Turnkey solution providers remove this burden by handling all the technical aspects, including platform updates, server maintenance, and cybersecurity.

This seems ideal for business startups that lack a technical background and a sophisticated IT infrastructure. With expert support from the supplier, brokers can operate with confidence, knowing that their platform remains secure, stable, and up to date.

Instead of focusing on software development, brokers can dedicate their time to client engagement, strategy, and business expansion.

Customisability and flexibility

White-label brokers can tailor the trading experience to their specific business needs, including branding, user interface design, trading conditions, and supported asset classes, creating a unique experience for end-users.

While building software from scratch gives you ultimate control over features and services, WL solutions offer a broad range of customisation options that suit retail brokers, institutional clients, or prop trading firms.

This flexibility ensures that brokers remain competitive, offer personalised trading experiences and cater to the preferences of their audience while maintaining operational efficiency.

Streamlined regulatory compliance

Regulatory compliance is a critical aspect of running a brokerage. White-label platforms come with built-in compliance solutions, such as Know Your Customer (KYC), Anti-Money Laundering (AML) checks, and automated reporting to meet regulatory requirements.

This enables brokers to avoid the complexities of compliance management, ensuring they meet industry standards without extensive legal expertise.

It also reduces the risk of fines and legal issues emerging with changing regulations, managing user data, and operating in multiple jurisdictions.

Advanced market data

Access to high-quality market data is essential for both brokers and traders. Pre-built platforms integrate with leading data providers to offer real-time price feeds, historical data, and advanced charting tools.

By leveraging institutional-grade market data, brokers can enhance the trading experience for clients, offering them accurate insights and analysis tools.

This allows traders to make informed decisions based on real-time market conditions, advanced techniques like algorithmic trading, and AI-driven insights.

These additions equip brokers with all the features that traders look for, allowing them to boost their financials and improve customer retention.

Features you need for your brokerage firm

When choosing your white-label solution partner, you must determine the range of functionalities you expect based on your business objectives. Setting your expectations helps you find a suitable provider much faster. Here are some typical features that you can find in these solutions.

• Multi-asset trading: Review the supported assets and ensure coverage across Forex, stocks, commodities, cryptocurrencies, indices, and other instruments to attract a broad range of traders.

• Advanced trading tools: Ensure the platform integrates top-notch charting software, technical indicators, and algorithmic trading capabilities to enhance the trading experience.

• Regulatory compliance: Check the security and regulatory procedures and ensure they include automated risk monitoring, margin control, KYC/AML verification, and regulatory reporting to ensure a secure and compliant trading environment.

• Seamless payment integration: Review the payment methods and ensure they support multi-currency operations, global payment gateways and secure transaction processing.

• Customisation & branding: Check the offered control level over branding elements, trading conditions, scalability, and fee structures to create a unique trading experience.

• Cross-device functionality: Mobile trading is on the rise, and most traders prefer a responsive mobile app besides the web-based trading interface to trade anytime, anywhere.

B2TRADER white label by B2BROKER: Case study

B2TRADER is a multi-asset trading platform developed by the leading technology and liquidity provider, B2BROKER, for brokers and financial institutions.

It supports trading across various markets in a single account: Forex, crypto CFD, spot fiat and crypto, precious metals and commodities, equity indices, NDFs CFD, equities, ETFs, and fixed income.

With a solid execution engine, B2TRADER processes up to 3,000 requests per second, ensuring stable operation for high-volume processing. B2TRADER enables flexible trading customisation, multi-asset collateral, and advanced order execution, offering a scalable and reliable solution for modern brokerage businesses.

Let’s take a look at B2TRADER’s best features:

Cross-margin collateral management

The sophisticated Cross-Margin Collateral Management offers a centralised dashboard to view margin requirements and collateral settings. Brokers can set the proportional collateral required for each currency and adjust to drive interest in specific trading pairs or to minimise risk exposure.

Traders can approve and choose what assets they want to use for margin trading and at what proportion, giving them maximum control over trading wallets.

Dynamic leverage

Dynamic leverage is a crucial feature that allows traders to choose their preferred margin trading leverage within the limits set by the broker.

When dynamic leverage is enabled, traders can select the leverage ratio for new orders from (1:1 - 1:MAX) according to their account settings. When dynamic leverage is disabled, traders can only place orders with the maximum leverage allowed in their accounts.

This gives brokers more control over market swings and provides traders with advanced order limits like stop-loss, take-profit and trailing loss limits for better risk management against market uncertainties.

Smart cross-rate tree

The smart-cross rate tree expands the broker’s offerings to almost any CFD pair, giving end-users unlimited trading options.

This functionality enables the execution engine to continuously update prices and always find the best exchange rates, especially on cross-currency and exotic pairs.

The smart-cross rate tree will bridge any two pairs to the root currency, for example, USD, to provide the best rates and the fastest execution.

End-to-end mobile trading experience

The B2TRADER mobile app delivers similar functionality and performance to the web version, starting from KYC verification and account onboarding to deposits and withdrawals and managing accounts from anywhere.

Traders can monitor positions and adjust limit orders, like IOC and FOK, through the app, with real-time price updates, advanced chart options, and seamless integration with the B2CORE CRM interface.

The B2TRADER mobile application is available for iOS and Android devices and as a dedicated APK file for personalised configuration.

Liquidity agnostic

B2TRADER is integrated with the best liquidity bridge technologies (OneZero, PrimeXM, and B2CONNECT), providing brokers with superior liquidity connectivity via the top three providers.

With B2CONNECT, brokers can connect to all leading crypto exchanges for Crypto Spot and perpetual futures much faster and more reliably.

As part of the B2TRADER upgrade with CFD, the platform can serve as a prime brokerage, supporting custom liquidity construction using multiple simultaneous connections with major liquidity providers and tier-1 institutions.

Choosing the right white-label solution: Step-by-step

Ready to offer your trading services under your unique brand? Setting up such a platform can be challenging, with rigorous research and considerations to be done for available providers. Here’s a guided plan to start your white-label brokerage.

1. Define your business model: Determine whether you want to operate a Forex, CFD, crypto, or multi-asset brokerage. This selection influences the platform features you require.
2. Assess platform features: Review the key functionalities, such as charting, risk management, multi-asset trading, and CRM integration. Ensure they align with your business needs.
3. Check trading performance: A reliable provider should integrate with top liquidity sources and offer an ultra-fast trade engine with minimal slippage to ensure the best trading experience.
4. Evaluate customisation options: Check the flexibility range regarding unique branding, trading conditions, and fee structures. Customisability helps differentiate you from competitors.
5. Verify compliance and security: Ensure the provider includes built-in regulatory KYC/AML verification tools, automated reporting, and secure data encryption to meet legal requirements.
6. Agree on prices: Review pricing models, setup fees, monthly charges, and revenue-sharing options. Select only those that suit your budget and profitability model.
7. Assess support features: Choose a provider that offers 24/7 customer support, regular platform updates, and ongoing technical maintenance to ensure smooth operations.

Conclusion

White-label trading platforms transformed the brokerage industry by offering cost-effective, feature-rich, and fast-to-deploy solutions. These innovations were born after the growing opportunities in online trading and the rising need to enter the market using sophisticated software.

These solutions equip brokers with reliable platforms that provide seamless integrations, regulatory compliance, and customisation.

Choose a WL solution provider that ensures faster market entry, optimum operational efficiency, and a superior trading experience in Forex, CFDs, crypto, and other markets.